Michael Welch

Michael Welch has extensive work experience in the field of media and advertising. Michael is currently employed as a Media Director at HLK, where they create custom media strategies and investment plans for highly regulated state Medicaid plans. Michael is responsible for managing complex budgets and collaborating with various internal teams.

Prior to their current role, Welch worked as the Vice President of Media Strategy & Operations at Scoppechio from 2018 to 2021. Michael also served as a Senior Vice President of Client Leadership at Empower MediaMarketing from 2003 to 2018, where they worked with U.S. Bank across all service lines.

Welch's career started at Sive/Young & Rubicam in 1994, where they worked as a Media Planner and gained experience in international media and magazine distribution. Michael then held roles as a Media Planner at J. Walter Thompson, a Media Supervisor at DDB, and an Associate Media Director at OMD USA.

Throughout their career, Welch has demonstrated their expertise in media planning and strategy, budget management, and cross-functional collaboration.

Michael Welch obtained their Bachelor of Science degree in Mass Communication with a focus on Advertising & Public Relations from the University of Evansville, where they studied from 1989 to 1993. In July 2020, they also obtained a certification in Google Analytics from the institution Google Analytics for Business.