Hobbycraft
Joel Pickering has extensive experience in brand and marketing leadership, currently serving as the Head of Brand & Marketing at Hobbycraft since January 2017, where responsibilities include overseeing the marketing and communications strategy, brand development, and customer planning. Prior to this role, Joel was the Head of Brand & Marketing at Animal from January 2006 to December 2016, contributing to the growth of one of the UK’s leading freesport lifestyle brands through strategic marketing direction and brand communication at a senior management level. Joel's previous positions at Animal included Head of Marketing, Channel Marketing Manager, Retail & Partner Store Marketing Manager, and Retail Marketing Coordinator, showcasing a comprehensive expertise in various marketing functions. Joel holds a CIM Professional Diploma in Marketing from Bournemouth and Poole College, completed in 2008.
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Hobbycraft
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Hobbycraft is the UK's leading art and craft retailer. In a market traditionally serviced by small specialist shops Hobbycraft is the first national retailer to cater for more than 250 different activities all under one roof. We have over 100 stores across England, Wales, Scotland and Northern Ireland and growing digital channels and a social media audience of over 750,000.