Joel Pickering

Joel Pickering has extensive experience in brand and marketing leadership, currently serving as the Head of Brand & Marketing at Hobbycraft since January 2017, where responsibilities include overseeing the marketing and communications strategy, brand development, and customer planning. Prior to this role, Joel was the Head of Brand & Marketing at Animal from January 2006 to December 2016, contributing to the growth of one of the UK’s leading freesport lifestyle brands through strategic marketing direction and brand communication at a senior management level. Joel's previous positions at Animal included Head of Marketing, Channel Marketing Manager, Retail & Partner Store Marketing Manager, and Retail Marketing Coordinator, showcasing a comprehensive expertise in various marketing functions. Joel holds a CIM Professional Diploma in Marketing from Bournemouth and Poole College, completed in 2008.