Julia Meshcheryakova

Julia Meshcheryakova has a diverse work experience in marketing and brand management. Julia is currently working as a Marketing Director at HOFF since December 2021. Prior to this, they worked as a Marketing Director at SUNLIGHT Brilliant from September 2020 to June 2021. From 2017 to 2020, Julia was a Marketing Director at Zalog Uspeha, where they successfully launched an E-commerce platform, implemented a CRM system, and updated the brand's positioning and identity. Julia also worked as a Marketing Director at Excursiopedia from March 2016 to May 2017 and as a Brand Director at KupiVIP.ru from April 2015 to March 2016, where they launched a new brand identity and offline store. Julia began their career as a Brand Director at Indigo Travel Retail Group from November 2010 to April 2015, where they launched a flagship retail store and developed partnerships with influential market players. Julia also worked as a Brand Manager at Indigo Travel Retail Group from October 2012 to April 2015. Earlier in their career, they held positions as a Senior Account Manager Team Lead at PBN Hill+Knowlton Strategies from October 2007 to March 2010 and as a Senior Account Manager at Publicis United from November 2005 to September 2007.

Julia Meshcheryakova received their Master's degree in Marketing from State University - Higher School of Economics. Julia completed their studies at this institution from 2001 to 2007.