Loubna Khalfi

Loubna Khalfi currently serves as CMO at HOFF, leading the brand’s repositioning and global expansion since March 2025. Previously, Loubna held the position of Marketing Director for LVMH Fragrance Brands from March 2022 to March 2025, overseeing various marketing functions including Digital, CRM, and Communications. At Douglas, Loubna was Vice President of Global Marketing, driving the transformation of retail brands and the development of a unique beauty retail concept. Earlier roles include Global Marketing Communications Director at KIKO MILANO, Marketing & Communications Director at Bonnet à Pompon, and Senior Marketing Strategy Consultant at Luxe Corp, working with prestigious luxury brands. Loubna's career commenced with a marketing position at Wolseley Group and included teaching modern languages with Teach First. Educational qualifications include an MBA in Luxury Brand Management from ESSEC Business School and a BA Hons in European Business from Durham University.