Katja Hofmann

Katja Hofmann is a seasoned professional in digital product marketing with extensive experience in various industries. Currently serving as Digital Product Marketing Manager at Hoffmann Group since February 2019, Katja has previously engaged in a master program at BMW Group focusing on Communication & Change Management in digitalization. Additional experience includes a market research project at PricewaterhouseCoopers, program management in industry marketing, and business development roles at SMC, as well as a student trainee position at Mapei GmbH and an internship at Pirelli. Katja holds a Master's degree in Strategic Marketing Management from the International School of Management, Germany, a Bachelor's degree in Business Administration and Law from TH Aschaffenburg University of Applied Sciences, and further specialized in digital marketing with a Master’s degree from UC Irvine, California.