Lai Brendon is a Sales Director at Hoffmann Group, specializing in precision cutting tools and innovative tools. With a background that includes roles at United Chemi-Con Inc. and RS Components, Lai has successfully restructured sales frameworks, achieving significant performance improvements, such as an 80% increase in sales efficiency for RS Components' South China region. Passionate about helping sales employees align their careers with personal values, Lai aims to drive fulfillment and happiness in professional lives. Previously, Lai served as a Sales & Marketing Manager at Suntan Technology Co Ltd and has extensive experience in sales management and strategy.
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