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Manfred Gillmeier

Head Of Online Communication & PR at Hoffmann Group

Manfred Gillmeier has a diverse work experience in various companies and roles. Manfred started their career as a Marketing Specialist at FedEx Express in 2003 and then worked as a Marketing Manager at Telefónica Germany from 2006 to 2007. Manfred then transitioned to a role as a CRM Manager at be2 from 2008 to 2010, where they were responsible for email marketing, customer segmentation, and communication along the customer lifecycle.

In 2010, Manfred moved to Avira GmbH as a CRM Manager before joining ProSiebenSat.1 Media AG in 2012, where they worked as a CRM Manager until 2015. During their time at ProSiebenSat.1 Media AG, they gained experience in customer relationship management and developed expertise in CRM strategies.

From 2015 to 2018, Manfred worked at ALLPLAN as the Corporate Head of Digital Marketing (CRM, Website & Online Marketing). In this role, they led a team and was responsible for designing and implementing inbound marketing infrastructure and processes, managing website development, and conducting various online marketing activities. Manfred achieved conversion improvements across all channels and played a key role in the development and implementation of CRM infrastructure and processes.

Most recently, Manfred joined Hoffmann Group in 2018 as the Head of Online Communication & PR. Although specific details about their role and responsibilities are not mentioned, it can be inferred that they are responsible for managing online communication and public relations strategies for the company.

Manfred Gillmeier completed their Diploma in Business Administration from Ludwig-Maximilians-Universität München between 1998 and 2003. Additionally, they pursued a Master's degree in Business Administration from Colorado State University Pueblo from 2000 to 2001. Manfred also obtained several certifications, including Content Marketing Certified, Hubspot Marketing Software Certified, and Inbound Certified from HubSpot in December 2016.

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