Shane Lee

General Manager, China at Hoffmann Group

Shane Lee is a seasoned business leader with extensive experience in sales and management across the Asia Pacific region. Currently serving as General Manager for Hoffmann Group in China since June 2019, Shane previously held various leadership roles at RS Components, including General Sales Manager for China and Country Sales Manager for Singapore. With expertise in strategic planning and change management, Shane excels in Solution and Insight Selling, fostering sustainable relationships with senior management. Shane has demonstrated a consistent track record of exceeding targets and developing team potential, as well as experience in roles at Emerson Process Management and Acez Sensing Pte Ltd. Shane’s educational background includes an MBA from the National University of Singapore and an exchange program at Tsinghua University, along with a B.Eng in Electrical Engineering from the National University of Singapore.

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