Brian Eppley

Brian Eppley has extensive experience in global brand merchandising and strategy. Brian currently holds the role of Vice President Global Brand Merchandising & Strategy at HOKA since April 2023. Prior to this, they served as the Sr. Director Global Brand Merchandising - Footwear & Apparel at HOKA from April 2022 to April 2023. Before joining HOKA, Brian was the President/Founder of BDE Consulting Inc since June 2019. Brian also worked at ASICS America Corporation as the Sr. Director Global Product & Merchandising, Apparel & Accessories from July 2017 to May 2019. Additionally, Brian has held various roles at New Balance, including Sr. Strategic Sales Manager - Apparel, Sr. Merchandising Manager, Apparel - North America, Sr. Strategic Account Manager, Footwear & Apparel, Sr. Marketing Manager, NB Wellness/Women’s Footwear, and Product/Marketing Manager Footwear. Brian has also worked as the Director of Sales & Marketing at illumiNITE and as a Regional Sales Engineer at GE Power.

Brian Eppley holds a Master of Business Administration (MBA) degree with a focus on Consumer Goods, Marketing, and Entrepreneurship from the Babson F.W. Olin Graduate School of Business. Prior to obtaining their MBA, Brian also studied Mechanical Engineering at Clemson University, where they completed their Bachelor of Science (BS) degree. No specific start or end years were provided for either of these educational experiences.