Chris Hui currently serves as the Design Director for Footwear (Lifestyle) at HOKA, a position held since September 2023. Prior experience includes a tenure at adidas from June 2012 to June 2021, where Chris progressed through several roles, including Design Director for Collaborations/Special Projects, Senior Footwear Designer, and Merchandise Manager, among others. Prior to adidas, Chris founded and served as Chief Designer at C2 Customs from August 2003 to June 2012. Additional experience includes a Digital Marketing Strategy Internship at Kohl's and a Sales Associate role at Journeys. Chris holds a Bachelor of Science in Business (BSB) with a focus on Marketing and Design from the University of Minnesota Carlson School of Management and attended The Hong Kong University of Science and Technology in 2011.
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