Sofia Sanygina

Sofia Sanygina is a seasoned professional in business development and sales, currently serving as a Senior Business Development Manager for the DACH region at Holidu since October 2022. Prior experience includes roles such as Business Development Manager and Account Manager at Holidu, Sales Executive at ROOMTWELVE.PLUS, and a freelance sales assistant for adidas by Stella McCartney, where Sofia supported sell-in efforts in Paris. Additional experience encompasses positions in marketing and public relations at VIU Eyewear, an internship in style collaborations sales and marketing at adidas Group, and freelance styling for Zalando SE. Sofia's foundational training includes a Bachelor of Engineering in Textile Technology and Management from Reutlingen University, earned from 2015 to 2019.