Holland-Mark is a marketing strategy and implementation firm. We translate the centralgoal of a business being loved by its customers into the term being “Imperative.”In a good economy people buy things that are interesting. In a challenging economy like today’s they only buy things that they perceive as imperative, things they love. Love andbecoming imperative is what drives sustainable growth. Our framework for guiding a client’s brand to Imperative status is called Engauge™. It’s a disciplined and measured methodology that brings art and science together in ways that create distinct, tangible value for your customers and your shareholders.

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