Holley is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products for car and truck enthusiasts. Holley offers the largest portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and the personalization of their classic and modern cars. Holley has disrupted the performance aftermarket category by putting the enthusiast consumer first, developing innovative new products, and building a robust M&A process that has added meaningful scale and diversity to its platform.

Automotive

Holley

Holley's headquarters in Bowling Green, KY, United States

This department focuses on the creation and enhancement of products, ensuring they meet customer needs and market demands.

Product Development

The Leadership Team at Holley is responsible for guiding the company’s strategic vision and operational execution, ensuring that it remains at the forefront of the automotive aftermarket industry. Comprising executives from various disciplines—including operations, engineering, marketing, finance, and digital strategy—they collaborate to drive innovation, enhance brand strategy, and foster growth through mergers and acquisitions. This team plays a crucial role in shaping the company culture and aligning Holley’s initiatives with the passion of automotive enthusiasts.

Leadership Team

The Marketing and Creative Services team at Holley is responsible for crafting and executing innovative marketing strategies that resonate with automotive enthusiasts. This includes managing digital properties, overseeing brand communications, creating engaging content, and fostering influencer relationships to enhance Holley’s presence in the aftermarket automotive sector. The team collaborates on creative campaigns, product marketing, and brand development to drive customer engagement and loyalty across various platforms.

Marketing and Creative Services

This department oversees the development, launch, and lifecycle of products, ensuring alignment with business goals and customer needs.

Product Management

The Sales and Business Development team at Holley is responsible for driving revenue growth through strategic sales initiatives and fostering relationships with OEMs and customers in the automotive aftermarket industry. This team identifies market opportunities, develops partnerships, and positions Holley's innovative products to meet the needs of automotive enthusiasts. Through a combination of direct sales efforts and business development strategies, they enhance Holley's competitive edge and expand its market presence.

Sales and Business Development

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department oversees the efficiency and effectiveness of organizational operations, ensuring smooth processes and maintenance.

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Other teams

Leadership Team

Marketing and Creative Services

Product Management

Sales and Business Development

Human Resources

Operations Management