Transforming fashion retail by helping product find people rather than people finding product.

HOLM accurately matches clothes to people.  B2C and B2B services available.

Putting the ‘person'​ in personalisation.

AI and highly automated system which digitises the art of personal styling. 

HOLM is not just about fit - it’s about looking good in what you wear. We transform the way customers feel about themselves. Our smart recommendations system is unique.  Developed by an expert stylist and accurate from the first visit.

Onboarding takes less than a minute with no capital expenditure required.

B2B opportunity - A system which works across all channels. Selling smarter. Reducing returns by more than half. Happier, more loyal customers and data insight to improve future collections. Predicting bad sellers, which brands can adjust BEFORE manufacture.

HOLM is founded by Cristina Holm & partner Steve Johnson.  Both are intent on helping the fashion industry innovate to become as obsessed about the customer and the welfare of our planet... as they are about their products.

For physical stores we offer an 'express styling service'​ that staff can deliver with minimal training for what is a magical customer experience.

We’ve also developed a new concept store for fashion. Think "double your turnover in (less than) half the space"​.

Brands who want to innovate and improve their margins while we reduce your returns, should get in touch with Steve Johnson (steve.johnson@myholm.com) for more information.

HOLM - feel at home with what you wear

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