Carol Smith

Carol Smith has over 30 years of experience in marketing and public relations, currently serving as the Director of Brand Marketing & Communications at Hologic, Inc. since October 2000. In this role, Carol leads the cross-divisional Marketing Operations team for EMEAC and supports corporate and brand elevation activities. Prior to Hologic, Carol held positions such as PR Account Director at Cicero Group, where responsibilities included managing PR campaigns for major clients, and PR Executive at Buhler Montec, focusing on media exposure and customer awareness. Carol began career as a PR Manager at Clifford & Ree, managing PR activities for clients in various sectors. Carol holds a BA (Hons) in Business Studies with a specialization in Marketing from the University of Lancashire.