Kaycie Reffner

Market Development Manager

Kaycie Reffner, MBA, is a seasoned professional in market development and marketing, currently serving as a Market Development Manager at Hologic, Inc. since September 2025. Prior to this role, Kaycie held the position of Marketing Coordinator at Gynesonics, Inc. from October 2023 to September 2025, and worked as an Executive Assistant at rockITdata from August 2022 to October 2023. Kaycie's experience in sports management includes serving as the Director of Operations for Campbell University Women’s Basketball from July 2019 to August 2022 and as a Graduate Assistant from September 2017 to July 2019. Kaycie earned a Master of Business Administration from Campbell University in May 2019 and a Bachelor's degree in Business Administration and Management from Presbyterian College in May 2017.

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