At HOLY our vision is to become the most loved soft drink brand of the 21st century.

Traditionally, soft drinks fall into two categories: popular brands that are tasty but unhealthy, whereas those with a strong health focus usually lack great taste.

At HOLY, we break the status quo. With our product lines HOLY Energy®, Iced Tea®, and Hydration®, and Milkshake®, you get great taste with a clear conscience. Zero sugar. Zero bullsh*t.

Since launching HOLY from our living room in 2021, we have built a loyal customer base of 2 Million+ across Europe and scaled profitably to more than €150m in sales, with a category-leading 4.6-star rating on Trustpilot and reviews.io.

And that’s just the beginning: Backed by the world’s leading consumer investors, our team of 100+ aims to disrupt the soft drink industry while creating a product and brand consumers truly love. 

To join us in this mission and let's discuss how we can build a global consumer rocket ship together! 🚀

Consumer Goods

Food & Beverage

Health & Wellness

HOLY

This department focuses on managing and executing brand activation strategies through events and activations.

Brand Activation

This department focuses on building relationships with influencers to promote brand awareness and drive engagement through digital channels.

Influencer Marketing

This department focuses on managing online sales strategies and supporting field sales operations.

E-Commerce and Sales

This department oversees financial management and IT operational activities to ensure organizational efficiency.

Finance and Operations

This department focuses on overseeing the design processes and ensuring the quality standards are met across physical products.

Physical Design and Quality

This department focuses on overseeing sales operations and strategies to drive revenue growth across various markets.

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Other teams

Influencer Marketing

E-Commerce and Sales

Finance and Operations

Physical Design and Quality

Sales Management