Sofia Borisova is a seasoned Digital Marketing Strategist currently at Holzweiler since May 2025, with prior experience as a Senior Media Strategist at Precis from January 2021 to May 2025. Sofia has a strong track record in crafting data-driven media strategies for fashion retail and e-commerce clients, focusing on brand building and performance marketing. This includes conducting extensive research, overseeing media planning, and collaborating across teams to deliver integrated solutions. With a key market presence in the Nordics, UK, Germany, France, and the Netherlands, Sofia's client portfolio includes notable brands such as H&M's portfolio and Fjällräven. Earlier roles in programmatic marketing and brand management have equipped Sofia with extensive skills in communication, digital campaigns, and market analysis, complemented by a Master of Science in Business with a marketing major from BI Norwegian Business School and additional qualifications in fashion styling.
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