Victor Erato

Victor Erato has extensive experience in the non-medical Home Care industry, primarily as a Franchise Owner at Home Instead Senior Care/Racine since February 2002, where responsibilities include brand development and strategic consulting in business planning and sales/marketing strategies. Prior to this role, Victor served as a retired owner of Home Instead Senior Care from February 2002 to October 2019, after selling the franchise. Additionally, Victor manages V S Erato Home Care LLC, operating under Home Instead Senior Care in Racine, WI. Earlier in the career, Victor worked as a Sales and Marketing Supervisor for Miller Brands Distributing from March 1983 to March 2000, focusing on brand development and promotional activities for Miller Brewing Company in Milwaukee County.