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Richard Eberlein

Managing Executive: Customer & Growth at HomeChoice

Richard Eberlein is an accomplished executive with extensive experience in marketing, customer success, and sales management. Currently serving as the Managing Executive for Customer & Growth at HomeChoice since March 2024, Richard focuses on restructuring the marketing department to drive business growth through data-driven strategies. Previous roles include Customer Success Manager at Hollywoodbets and Head of Marketing at HomeChoice, where efforts were directed at enhancing customer acquisition and retention. Richard's earlier positions include Head of Merchandise and Sales at HUL International and various roles at HomeChoice, including Head of Retail Operations and E-Commerce, where a unified omnichannel experience was prioritized. Education includes an MBA from the Graduate School of Business at the University of Cape Town and certifications in marketing and accounting.

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