Peter Hedlund

Peter Hedlund has a diverse work experience spanning multiple industries. Currently, they hold the role of VP, User Growth at HomeQ, the largest marketplace for first-hand housing rentals in Sweden. Prior to this, they served as the Director of Growth at Mendi, a brain training product for home use.

Peter also has extensive experience in marketing and growth roles. Peter led the Marketing and Growth functions at Fresco, a smart kitchen B2B SaaS platform, where they grew the platform from 1,000 to over 1,000,000 Monthly Active Users and secured partnerships with major appliance brands. Previously, they held the positions of Head of Marketing and Senior Marketing Manager at Fresco.

Before their time at Fresco, Peter was a founding member of Primeloop, a B2B SaaS startup, where they ran content marketing, SEO, customer success, and retention. Peter also served as CEO at Fienden!, an innovative boutique fashion label, where they revamped the e-commerce solution and implemented successful marketing initiatives.

Peter's early career includes roles as a Mentor and Sponsored Professional Poker Player at Badbeat Limited, as well as the Co-Founder and Co-Manager of Metropolis, a renowned nightclub in Stockholm. Peter also worked as the Head of Design at Everymobile, a startup focused on Value-Added Services for mobile, and as an Interactive Art Director at Northspace, an interactive ad agency. Additionally, they had a web design role at O2 Interactive Media.

Overall, Peter Hedlund's work experience showcases their expertise in user growth, marketing, growth strategy, and leadership across various industries.

Peter Hedlund has a history of education in the fields of business administration and management, as well as graphic design and communication. In 2002, they attended Berghs School of Communication for a brief period, focusing on Graphic Design and Communication. Then, from 2005 to 2006, they pursued studies in Business Administration and Management, General at Stockholm University.

In addition to their educational background, Peter Hedlund has obtained two certifications. In November 2020, they achieved an Advanced Growth Strategy certification from Reforge. Peter furthered their knowledge in marketing strategy by obtaining a Marketing Strategy certification from Reforge in November 2021.