Olin Nelson

Director, Marketing Operations at Hometap

Olin Nelson is the current Director of Marketing Operations at Hometap. Prior to this, they served as the Senior Sales and Marketing Operations Manager from October 2019 to November 2022. In this role, Olin was responsible for managing, administering, and optimizing the sales and marketing technology stack (marketing automation, Salesforce, attribution, reporting systems, sales enablement tools). Olin also implemented technical and process-related updates to marketing automation system and Salesforce to improve lead generation, qualification, scoring, distribution, management and reporting.

Before joining Hometap, Olin was the Head of Sales at CozyKin from April 2019 to October 2019. In this role, they were responsible for leading a team of sales professionals and developing strategies to increase sales and grow the business. Olin has a proven track record of success in sales and marketing operations and is an expert in CRM systems and data analysis. Olin is a strategic thinker who is able to see the big picture and develop creative solutions to achieve business goals.

Olin Nelson has a Bachelor of Science in Criminal Justice, Political Science, and International Affairs from Northeastern University. Olin also has a certification in The Essentials of Marketing Operations from LXA and a certification in Boston Product Membership from Boston Product. Additionally, Olin is ServSafe certified.

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Timeline

  • Director, Marketing Operations

    November, 2022 - present