Ede is an award-winning creative, building start-ups and leading iconic brands. Born in Nevada and living along the California coast, Ede specializes in creating new futures for physical and virtual brand experiences. Prior to joining HOMMA, Ede was Design Director at Amazon, responsible for creating Alexa’s Innovation Lab whose charter was to build and support next-generation products with partners such as Sony, LG, and Sonos. In addition to founding his own design & brand studio, Ede has been a creative leader at Apple, Google, Pinterest, and Nike.
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