Ed B.

Ed B. serves as Vice President - Business Unit Lead at American Honda Motor Company, Inc., since August 2012, overseeing Marketing, Customer Experience, and Digital Product Development. With a strong background in marketing leadership, Ed B. has held various significant positions, including Vice President overseeing Marketing, PR and CX for Honda and Acura and Assistant Vice President for the Honda and Acura Marketing Division. Prior roles include leading the Honda Marketing Department and managing integrated marketing strategies for Acura. In addition to corporate responsibilities, Ed B. contributes to academia as a guest lecturer at USC Marshall School of Business and the University of Oklahoma, focusing on marketing and consumer behavior. Ed B. holds a BA in Economics from UC Santa Barbara and has pursued continuing education in English at UCLA.