Jonathan Yu

Jonathan Yu is a seasoned professional in product planning and digital marketing with extensive experience at American Honda Motor Company, Inc. Currently serving as the Senior Product Planner for the Honda Automobile Division since April 2019, Jonathan leads brand, marketing, and product development for Honda's best-selling vehicle in the U.S. Prior roles include National Advertising Specialist for Honda Powersports, where Jonathan managed global asset creation and coordinated marketing strategies. Earlier positions at American Honda included Digital Marketing Specialist and Social Media Specialist, focusing on social media management and content strategy, as well as experience in auditing warranty claims as a Regional Case Manager. Jonathan holds a Bachelor’s Degree in Sociology from UC Irvine.