HONEI is a multidisciplinary design office that focuses simultaneously on the formulation of architectural concepts and in their conversion to reality, under the form of simple and accessible products. HONEI intends to be more than an architecture office, and rather a brand new philosophy of simplification and seduction that will gradually apply to the most varied scales of architecture.

A quick glimpse at the current economical and social scene automatically undermines the idea of an architecture produced slowly and heavily by individual craftsmanship. Gradually, one should point towards a close involvement between architects, industry, software and mass production, aiming for the development of quick, high quality and cost efficient architectural products. 
Prior to becoming a product, each HONEI project is conceived as part of a complex system, optimised and tested to the smallest detail. Each new product embodies a complex treatise, which implies the translation of architectural rules into software, ultimately allowing for any user to formulate his/her own personal project within the universe of rules that has been pre-established by the architect. Besides allowing for a customised conception, this custom software automatically transmits all the information to the factory, allowing for an immediate cost estimation and subsequent prosecution of the construction.

HONEI’s aim is to bring forward the development of a "Sensible Architecture". Sensible relates to reality, to observation, to simplification, and mainly, to results. MIMA does not only conceive architecture, but rather delivers architecture, seeking to carry forward the Modernist dream of prefabrication, of integrated design, of architectural democratisation. A “Sensible Architecture” can also be sensitive, by means of applying traditional materials with a thorough sensorial care, stimulating the way people identify and engage with space, images and forms. 
 
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