Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share.

We solve problems that fall into one or more of these three buckets:

1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling)

2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how).

3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.

Advertising

Business Development

Marketing

Hook + Ladder Digital

Hook + Ladder Digital's headquarters in Calgary, Canada

This department focuses on improving website visibility and user engagement through search engine optimization strategies.

Search Engine Optimization

The Client Success team at Hook + Ladder Digital ensures that clients achieve their strategic and marketing objectives by providing tailored support and guidance. They work closely with brands to identify gaps in market positioning, refine marketing strategies, and enhance executional capacities, ultimately driving client satisfaction and fostering long-term partnerships.

Client Success

The Marketing & Advertising team at Hook + Ladder Digital is responsible for creating, executing, and optimizing comprehensive marketing campaigns to help established brands capture new market share. This includes developing strategic positioning, implementing SEO best practices, managing email marketing campaigns, producing engaging content, handling community engagement, and staying ahead of digital trends to ensure that all marketing efforts are measurable and impactful.

Marketing & Advertising

This department focuses on enhancing business development through targeted growth strategies and performance measurement.

Growth and Performance

The Social Media Team at Hook + Ladder Digital is responsible for developing and executing comprehensive social media strategies that help clients capture new market share. They manage social media campaigns, create engaging content, analyze performance metrics, and optimize social media presence across various platforms to effectively position clients in the marketplace. The team ensures that clients not only reach their target audience but also engage them meaningfully to drive brand growth and loyalty.

Social Media Team

This department provides organizational and logistical assistance to executives and staff across the company.

People (3)

Jobs (0)

Other teams

Client Success

Marketing & Advertising

Growth and Performance

Social Media Team

Administrative Support