Rick Beckerman

Rick Beckerman currently serves as Vice President of Ecommerce at HOONIGAN and Head of Ecommerce at 4 Wheel Parts, where responsibilities include overseeing the direct-to-consumer website experience for the 4wp portfolio. In addition to these roles, Rick holds the position of President at throtl Inc, managing operations under Wheelpros since its acquisition in 2021, and is also the Business Owner of Bexco Automotive, catering to Porsche enthusiasts. Previous experience includes serving as Vice President of Direct to Consumer Digital Experience at Wheel Pros, and multiple roles at Solar Turbines involving account management, fleet management, and engineering. Rick holds a Bachelor of Science degree in Mechanical Engineering from the University of Rochester.