Fernanda Pires is an accomplished marketing professional with extensive experience in partnership management and marketing strategy. Currently serving as the Head of Partnerships at Pires & Partners since January 2025, Fernanda previously held the role of Partner Marketing Manager for Global Partners at Hootsuite. In this capacity, responsibilities included developing marketing strategies, fostering partner relationships, and driving joint marketing initiatives. Prior roles included Marketing Manager at PatSnap, focusing on partnerships and demand generation, and business development at WeDo Technologies, where Fernanda developed strategies with global partners and managed relationships to enhance revenue. Educational credentials include a Business Marketing diploma from George Brown College, a post-graduate course in Business Administration from FGV, and a Bachelor's degree in Social Communication, Marketing, and Advertising from ESPM.
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