Rayna Larson

Rayna Larson is an accomplished business professional with extensive experience in operations and strategy across various industries. Currently serving as Chief of Staff, Revenue at Hootsuite since April 2021, Rayna has held multiple roles including Senior Manager of Business Operations and Program Manager for the Global OKR Program. As an entrepreneur and co-founder of Bota Undergarments, Rayna successfully bootstrapped a sustainable women's underwear brand, achieving six figures in revenue. Previously, Rayna spent five years at Deloitte in various capacities including National SAP Consulting Chief of Staff and Strategic Growth Platform Manager. Early career experience includes launching one of the first Target stores in Canada as an Executive Team Leader and a position at ATB Financial as a Community Investment Assistant. Rayna holds an M.B.A. in Entrepreneurship & Innovation from the Haskayne School of Business and a BComm in Marketing from the University of Alberta.