Jochen Eckert is a seasoned professional in quantitative marketing and data science, currently serving as a Professor at RheinMain University of Applied Sciences in Wiesbaden, Germany. With over 15 years of experience in diverse sectors such as technology, telecommunications, and academia, Jochen has excelled in demand generation, customer acquisition, and retention. Their past roles include leadership positions at eBay, Uber, and Indeed.com, where they developed and implemented marketing strategies and managed teams. Jochen's expertise is complemented by a Ph.D. in Marketing from Goethe University Frankfurt and a strong commitment to enhancing education through innovative digital teaching methods.
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