Simone Canditone is a seasoned professional specializing in digital strategy and transformation, currently serving as the Digital Strategy Lead at Horizontal Digital since October 2025. Prior experience includes holding significant roles at Ferrari from January 2020 to November 2025, where Simone led digital transformation initiatives across EMEA, managed the adoption of Salesforce CRM, and oversaw digital product development. Extensive experience also encompasses positions at Google as Enterprise Collaboration & Data Analytics Manager, as well as roles at The HEINEKEN Company focused on digital project management and business engagement. Additional experience includes consulting at Accenture, and an academic background featuring an Executive MBA from Bologna Business School and multiple degrees in Industrial Engineering from Università degli Studi di Napoli Federico II.
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