Viantha Hoffmann is a seasoned content strategist with a diverse background in user experience writing and digital content management. Currently serving as a Content Strategist at Horizontal Digital since July 2025, Viantha previously held the position of Senior UX Writer at Luno from November 2022 to July 2025, where data-driven content was crafted for a global user base. Prior to this, Viantha led online content initiatives at Woolworths from January 2017 to November 2022, overseeing content strategy and managing a team of writers. Viantha's experience also includes managerial roles at Standard Bank Group, where content strategy for digital channels was developed, and digital account management at Total Exposure. Viantha's early career involved editorial positions at DStv Online and MultiChoice, along with freelance writing for Cosmopolitan Magazine. Viantha holds a Bachelor of Arts degree from the University of Cape Town and an Independent Examinations Board Matric Exemption with a distinction in English from Maris Stella School.
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