Bob Andersen

Sr Writer & Content Strategist at Horizontal

Bob Andersen is an experienced marketing professional currently serving as the Demand Generation Manager at The Berwyn Group since January 2023, where innovative population management solutions have been delivered to organizations. Prior to this role, Bob spent nearly eight years at Brandbuilder99 as a Writer, Marketer, and Brandbuilder, focusing on marketing strategy and driving ROI. Additional experience includes positions as Senior Writer & Marketing Communications Manager at AmTrust Solutions, Creative Director & Account Manager at Spark5 Marketing, and senior copywriting roles at Best Buy and Hanley Wood Marketing. Bob holds an MBA in Marketing from the University of Minnesota's Carlson School of Management.

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