Keith Allen is an accomplished market research professional with extensive experience in driving brand growth through innovative techniques. Currently serving as Associate Director at Hotspex since July 2018, Keith focuses on communications, brand positioning, and new product development. Previously held roles include Research Manager and Senior Insight Analyst at a top innovative global market research company recognized as the #1 firm in North America for five consecutive years. Prior to Hotspex, Keith served as Senior Research Executive at Motif, specializing in research design and customer understanding. Keith's diverse background also includes freelance work at The Economist Intelligence Unit. Educational credentials include a Bachelor's degree in Economics from the University of Sussex and a Marketing Week Mini MBA with Mark Ritson.
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