Hotspex
Scott Barlow is a professional with over 15 years of experience in the market research industry. Starting as a Managing Consultant at TNS Consumer UK, he then moved on to become an Associate Director before taking on roles such as Research Director at MMR Research Worldwide. In his current position as Managing Director at Hotspex, Scott leads a team of client-facing researchers, providing overall strategic direction and leadership for the business unit. With a background in client development, high-quality research delivery, and team management, Scott has played a significant role in the growth and success of various businesses throughout his career.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.