Edson Porto

Edson Porto is a seasoned communication professional with a diverse background in public relations, journalism, and digital strategy. Currently serving as a Senior Communication Consultant and AI Champion at Hotwire, Edson advises brands on innovative communication solutions while contributing to a global AI innovation team. As the Founder and Director of Nova Narrative, Edson leads an agency focused on blending human expertise with AI in public relations. Previous roles include Senior Communications Consultant at Herd MSL, Senior Account Director at The P.R. Group and Sling & Stone, and significant positions at Ideal Axicom and Rede TV!. Edson's career began at BBC Brasil, where leadership as Editor in Chief and subsequent roles laid the foundation for a strong portfolio in managing communication strategies and teams. Edson holds a Master's degree from BBC, UK, and a Bachelor's degree in Communication and Media from Pontifícia Universidade Católica de São Paulo.