Hotwire
Matt Oakley serves as the Global Head of Data & Analytics at Hotwire since April 2021, where responsibilities include leading the Data, Insight & Analytics function, overseeing data services such as data visualization and strategy, measurement frameworks, and analytics. Prior to Hotwire, Matt Oakley held multiple roles at McDonald Butler from April 2011 to April 2021, culminating in the position of Head of Data & Insight. In earlier roles at McDonald Butler, management of data operations and database services was key, with a focus on data collection, storage, campaign execution, and implementing Salesforce. Matt Oakley earned a Bachelor of Arts degree in History from Sheffield Hallam University and furthered education at the Institute of Data & Marketing.
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Hotwire
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Hotwire is a global communications agency that helps businesses better engage and connect with their customers. From Sydney to San Francisco, they operate with a borderless mind-set across 22 locations including the UK, US, Mexico, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners.