Severine Hang

Severine HANG currently serves as the Responsable CRM et Expérience client at houra.fr, focusing on the redesign and development of customer engagement and loyalty programs in the online grocery delivery sector. With prior experience as the Responsable CRM/m-CRM and PRM at Leocare, Severine developed digital strategies and implemented the SELLIGENT MARKETING CLOUD. A background with Groupe VILAVI involved creating CRM/PRM strategies across a group of entities in the credit and insurance domains, while previous roles at EURO ASSURANCE and Kompass International centered on email campaign management, client prospecting, and operational marketing strategies. Severine began the career at Yves Rocher, honing skills in customer relations and team management. Academic qualifications include a Master 2 - MBA in Business Management and Marketing from ESG Paris and a Master 1 from Ecole supérieure de Commerce.