House 47 creates commercial strategy and go-to-market plans for Wine & Spirits, beverage, and CPG — enabling execution through commercial performance mechanisms, operating cadence, and practical tools that turn data into action.

We work with founders and commercial leaders when distribution scales faster than the infrastructure managing it — analytics and reporting are fragmented, GTN discipline is inconsistent, distributor performance management hasn’t scaled, or in-market execution isn’t keeping pace with targets.

WHAT WE DO:
• RGM + GTN discipline across trade spend, pricing, and promotion
• GTM + RTM strategy, including launches
• Distributor performance management and joint business planning (JBP) — authorized vs. selling doors, inventory risk, and what’s driving sales
• Sales analytics and dashboards — automated reporting across syndicated, distributor, and transactional data (NIQ, SPINS, Circana, VIP iDIG, KARMA)
• Trade marketing and performance management — programming, KPI scorecards, QBRs, and forecasting

WHY WE'RE DIFFERENT:
Operator-led commercial discipline and analytics, built by partners with leadership experience at Diageo and Bacardi and applied across premium beverage portfolios. Designed for how commercial teams work — consistent cadence, data-backed decision making, clear accountability, and course-correction that drives growth and performance.

WHO WE SERVE:
Wine & Spirits, waters and mixers, functional and better-for-you beverages, energy and performance, beer, and RTD (including NA and zero-proof).

PROVEN EXPERIENCE:
Diageo, Bacardi, Q Mixers, Bucked Up, Talking Rain, GEM&BOLT, Montenegro, Nine Banded Whiskey, AB InBev, HP Inc.

CONTACT:
advisors@house47.com
Message us to request a 30-minute Commercial Performance Audit.

House 47

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House 47

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