Xiaoting Peng is an experienced professional in customer relationship management and international marketing, currently serving as Head of CRM - Global at HoYoverse since May 2021. Previously, Xiaoting held positions at Ubisoft as CRM Program Manager and CRM Operations Specialist - EMEA, and at Avanquest as Global CRM Manager, where significant expertise in segment creation and automated marketing campaigns was demonstrated. Earlier career roles included CRM Project Manager at Jumia Group and Assistant Commercial Manager at Dufry Group, along with a brief tenure as Assistant Project Manager at Evering Consulting. Xiaoting holds a Master's degree in International Business from Grenoble Ecole de Management and a Bachelor's degree in Fashion Design and Engineering from Donghua University.
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