Adir Ariel is a seasoned executive currently serving as the General Manager for EMEA Indirect HP Industrial Print. With a robust background in sales and marketing, Adir previously held leadership positions at Orbotech SA as Director of Sales & Marketing, Agfa Graphics as Sales Manager, and DigiFlex Ltd as VP of Business & Marketing. Adir's experience also includes managing the Business Unit for Central Europe, the Middle East, and Africa at HP Indigo. Adir is pursuing an MBA in Marketing and Management at Vrije Universiteit Brussel, alongside studying Electronics Engineering at Tel Aviv University, and has been part of the IDF - 8200 Intelligence Unit.
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