Adrian E. Iturbide is an experienced retail executive with over 20 years in sales and marketing, currently serving as the Online Country Leader at HP. Previously, Adrian held various leadership roles at Microsoft, including Retail Sales and Distribution Director for Mexico, where they managed significant sales budgets and built high-performance teams. Adrian played a crucial role in positioning Xbox in Mexico for over 15 years, achieving outstanding sales results and recognition within the company. Adrian holds a Bachelor's Degree in Information Technology and Telecommunications Engineering and is pursuing a Master’s in Economics and Business expected in November 2025.
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