Alex Oldfield

Alex Oldfield is an international business leader currently serving as the APJ General Manager at HP, where they oversee the PWI Commercial Business, focused on go-to-market strategies and financial performance. Previously, Alex held various positions at HP, including EMEA Sales Manager and Strategic Account Manager, where they consistently achieved double-digit growth and managed high-value digital print sales. They also worked as a Key Account Executive at SAP, managing relationships with major clients in Aerospace and Defense and ensuring alignment with business objectives. Alex graduated from the University of Reading with a BA in Ancient History and Archaeology.