Alexander Raychev

Alexander Raychev is an experienced professional in service delivery and account management, currently serving as Service Delivery Manager CEE at HP since February 2024. Prior roles include Key Account Manager D-A-CH at myPOS and Regional Sales Manager at TEODOR Ltd. with a focus on men’s fashion. Previous positions held by Alexander include Regional Manager at KiK Textilien und Non-Food GmbH, Regional Manager DACH at NES - New Energy Systems, and Business Development Sales and Marketing Manager at AXXON BULGARIA LTD. A significant tenure at Kaufland Bulgaria, spanning from 2004 to 2016, involved leadership over sales, marketing, and distribution with notable achievements in advertising sales growth. Alexander holds a Master of Business Administration from the University of National and World Economy and a BA in Economics of Industry from Universität Trier.