Andrew Yu is an experienced marketing professional currently serving as the Head of Marketing for the Large Format Graphics Business at HP, a role that encompasses leading marketing efforts across Asia and driving digital transformation. Prior experience at Procter & Gamble includes serving as Global Brand Director for SK-II, where Andrew was responsible for global brand campaigns and led a multi-functional team. Andrew has a strong track record of developing e-commerce strategies and launching successful brand campaigns, particularly in the beauty and hair care sectors. Previous roles also include Business & Information Systems Strategist at Ohcotech Corporation and various brand management positions at Procter & Gamble, where notable achievements include significant market share growth and successful product launches. Andrew holds a Bachelor of Science in Electronics Engineering from De La Salle University.
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