Apurva Rao

Apurva Rao possesses extensive experience in machine learning services and social media analysis, having worked as an Associate and Senior Consultant at Sprinklr from October 2015 to March 2018, focusing on community management for retail brands. Subsequent roles include Senior Associate in Machine Learning Services at Apple from June 2020 to June 2022 and Social Media Analyst at Ogilvy in April 2014, where social media marketing and content management for Indian FMCG brands were key responsibilities. Currently, Apurva serves as a Sprinklr Builder in CX Listening at HP since April 2025 and works as an Independent Consultant in social listening after freelancing from February 2024 to April 2025. Educational qualifications include a Master of Science in Marketing Analytics from EDHEC Business School (2022-2023) and a Bachelor of Arts in Communication and Media Studies, English Literature, and Psychology from Christ University (2012-2015).