Blanca S.

Blanca S. is an accomplished product manager and marketing leader with extensive experience in the technology sector, specifically with HP and Meta. Currently, as a product manager in the Instant Ink team at HP, Blanca S. leads research initiatives to gather market insights and user preferences. Prior experience includes serving as a senior product marketing manager at Meta, where strategic execution for privacy and end-to-end encryption was paramount, and at Block, where the go-to-market strategy for Square Stand was defined and executed. Blanca S. has held multiple roles at HP since 2008, including leading product innovation for home printing solutions and successfully launching the HP Sprocket, contributing significantly to brand engagement among Gen Z. With a solid educational background, including an MBA in Marketing from Indiana University and degrees from Esade, Blanca S. has consistently demonstrated a strong capability in driving market strategies and fostering product growth.