César Miranda is a result-driven Senior CRM Management Consultant with extensive international experience in B2B and B2C customer experience and digital transformation. Previously, César served as a Senior CRM Digital Transformation Consultant at Jaguar Land Rover, where they led the implementation of a global customer journey strategy. At Alere Inc., César directed the CRM business transformation across European sites, optimizing processes for a comprehensive customer view. Currently, César is a Senior CRM Consultant and Programme Lead at HP, focusing on direct-to-consumer strategies. César holds a Bachelor of Science in Information Engineering from Universidad Tecnológica del Centro.
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