Daniel Barham is a highly driven professional currently serving as the Personal Systems Category Director for Northwest Europe at HP Inc. With over 15 years of experience in the commercial IT sector, they have a proven track record of devising product strategies, delivering growth, and optimizing profitability. Daniel held various roles at HP from 2017 to 2019, including UK&I Category Lead for Advanced Compute & Cloud Solutions, and previously served as Head of Category & Partner Alliances at Misco UK from 2012 to 2015. They began their career as a Financial Coordinator and Marketing Executive at Scottish & Newcastle Retail from 2001 to 2003 and earned a CIM Certificate in Marketing with Distinction from Northampton College.
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